The Boot Campaign

Benchmark Mortgage Boot Campaign


The Boot Campaign is a grassroots initiative started by five women from Texas known as the Boot Girls. The campaign provides an easy and tangible way for Americans to show appreciation for troops (both past and present), cultivate awareness of the challenges they face upon return and raise funds which are granted to military programs meeting these physical and emotional needs.

What better way to say thank to our troops than wearing a pair of boots just like theirs? Join in the growing chorus of musicians, entertainers, athletes and other celebrities and get YOUR boots on!


We promote patriotism:

What is it that moves you to appreciate your freedom? Perhaps it’s hearing the National Anthem or watching a parade, maybe it’s the fly-over at your favorite sporting event. For us it’s boots! They show personal gratitude for our military. Flags and ribbons decorate houses and cars, but boots go where you go and tell the story of thankful Americans wearing their gratitude for the guardians of our freedom.
Watch the video

We cultivate awareness:

You may be wondering how can one person make a difference? It’s quite simple. The contrast of wearing combat boots with everyday clothes starts a conversation. When you put your boots on, people want to know what you’re up to! More often than not they also decide to join you. Before you know it, your act of wearing boots influences those around you to do the same. Suddenly your collective efforts to wear boots results in practical and necessary financial solutions to help wounded military long-term. Our goal is to see 1.4 million Americans with their boots on thanking 1.4 million active duty military serving in 150 countries globally and stateside creating a flash-mob of conversations about “when they come back….we give back”

We raise charitable funds:

We believe that no single organization has ability to solve the diverse and complex issues that surround our returning heroes. It is our mission to find the best programs available today for relevant issues through a short list of partner charities. When we sell our signature combat boots, we generate necessary funds to grant to military programs doing great work with our military and giving them hope for a future as they transition home.